Levy was clearly thinking ahead when he decided to add a cheese factory to the new stadium. It's such an incredibly simple yet effective idea it, surprises me that no chairman before him came up with it.
Cheese is (or at least should be) a staple part of everyone's diet. Just picture all the cheesy goodness that you can create from a single block of the stuff - pizza, mac n cheese, toasted cheese, baked potato n cheese, cheese n cheese etc. The list is practically endless.
Let's have it right, Daniel Levy is a revolutionary.