If people are pissed off with Woodward, then it's his own fault.
He was the one that said "watch this space".
He was the one that said " What resonates is an elite player that the manager wants who is going to be a star for Manchester United".
Given this, it is hardly surprising if people feel he has fostered a climate of expectation and, yes, learned the lessons of last year.
The transfers of Shaw and Herrera were clearly well in train before LVG arrived. I cannot believe that LVG thought that releasing Ferdinand, Vidic, Evra and Buttner without replacements in the pipeline was a good idea. Similarly, I can't believe LVG needed to physically see Smalling/Jones/Evans/Rafael to realise that they are all injury prone and that they are not Manchester United quality (I'll moderate that by saying Rafael is but is never around for long enough to prove it). Or that the midfield desperately needs reinforcement. Has he not spoken to Giggs during the summer?
He was never likely to come right out and say that what he had to work with is substandard but I'd bet a fair whack he has told Woodward that in private and made it clear what he believes he needs. Maybe Moyes did the same.
So at the moment, Woodward can't be surprised if people treat what he says as platitudinous guff. Time for actions and not empty words.