I get what you are saying about image but you can’t possibly believe he is on a similar level to Pep, Klopp and Tuchel tactically?
They are CL winning managers who get the jobs at the top teams for a reason. They have a much higher understanding of the game tactically and of what motivates players.
He is doing a good job, but this is hyperbole.
Those three don’t have failures in their CV, just constant progression to the top and winning the biggest prizes. You don’t get that by just image alone. You create your own image by being a winner.
Yes. The most important part of management is getting a team of players to play better than the sum of their parts.
Pep, Klopp and Tuchel can all make world class sides out of world class players. But it's not like they're performing miracles to get there. It's a marketing ploy as much as anything. The key to their success is that they all have a recognisable style of play which gets hipsters on twitter and blowhards in the press excited. Their media profiles are then effectively USPs which are being marketed to the players they're coaching.
Obviously, there's a big difference between competent management and incompetent management. But I'm not arguing about that distinction. I'm saying that Moyes is one of those competent managers who's capable of adding 15% to any squad he manages. And that's a figure that's comparable to what Pep, Klopp and Tuchel can achieve. It's simply that in order to get there, they first had to get the players to buy into the projects they were building. Which is something Moyes was never able to do at Old Trafford, and will probably never be able to do at any mega club in the future.
That's the thing that makes me so hopeful about Rangnick now. The fanfare and the mythologising he's been generating is unreal. But it's also brilliant from a United point-of-view. The players are going to be willing to run through brick walls for him now, and the self-belief in the dressing room will be through the roof before he even takes his first training session.
It's like comparing two tech geniuses who can match each other on intelligence and innovativeness. But only the one with the winning personality is going to become Steve Jobs. The other will get a decent executive job and only be praised by industry insiders.