I don't belive for one second Qatar will buy United because they are "fans". Its a way for them to increase their soft power. They will make decisions that benefit Qatar over United. You just have to hope that those benefits align.
Like a multiple-choice question of Life... it usually answer
E, all of the above. Bezo bought the Washington Post and looking at buying the Washington Redshins or whatever they are called nowadays.
Its just not a new thing. Even Steve Gibson bought Middlesbrough years ago and did it, on a smaller scale; his company is based in Middlesbrough. There is always a non-altruistic element.
The question is how do you measure 'soft power'? It's longitudinal.
Whereas we can certainly measure the financial gains of say an Elliot or even an INEOS bid (though I think there is some element of greenwashing in their equation.) Its not sustainable at the price/loans/debt that's required going forward.
And also I do not link my personal identity to the Club directly and its supposedly ethos. I think I am more than that as a person -- not someone who is determined by some external 'identifier' and especially something that I have almost ZERO control over.
Thats why so many are upset -- they wholeheartedly support the club and therefore directly see themselves as part of some evil regime. (Nobody ever wants to see themselves as evil --- even the terrorist that flew the planes into some building a couple of decades ago. Everyone likes to see themselves as doing good.)
That's why as they mature they will recognise that the owners or even Manchester United as a club isn't just who they are in terms of their primary identity. They are more than that.
Or when we start winning silverware all this will blow over. But they have not delinked that external identifier of who they are, still.