The potential is there. He gives me the impression that he's just started to learn how to play with his back to goal. Falls over a bit too much for me, especially as PL defenders will be much stronger and more intense.
See this is what I was worried about. I thought it was because ETH really wanted him. If he's just a name on a list below the likes of Osimhen, Kane and Muani, then it's a big gamble.
Given that he recently turned 20 and just had his first half season of actually playing regularly in a top 5 league... Yeah it makes sense that he's just started to learn how to play with his back to goal *at that level. He's progressing very quickly, jumping up a level every year for club and country, forcing his way into the team and showing more and more of his qualities. He'd have a transition period in the prem, but just having the knowledge of how to play like that along with the raw abilities to actually pull it off gives me lots of confidence in his potential.
Also, he's ahead of Kolo Muani. Hojlund is the profile of a complete CF, a focal point to play off of, has the strength and height and willingness to get his head on the ball as well as having the ability to play with it on the ground and the pace to run in behind. Kolo Muani is mostly a wide forward I'd say? Those guys can play centrally for smaller clubs but ten hag wants a focal point, and I don't think he is that type. Kolo Muani is a better player currently sure, he's like 5 years older.
It's better to spend big on a player who might become a genuine top CF and is the exact type you need, rather than spend big on the type of player who isn't right for your team or spend big on a mediocre prospect or average CF who will never be more than a stop gap anyway.