That chosen style of dress; a very old trick:
'The philosopher Diogenes was at the Athenian theatre one day. A group of youths from the wealthy city of Sybaris entered; all decked out in the finest clothes, jewellery and make up, striding through with the confidence that they were as natural as water or air. Diogenes, a confirmed critic of all excess, stood up and shouted at them “Affectation, affectation!”
A little later another group walk in; this time, the residents of Croton, known for their ascetic style of dress and life, who also walk with the confidence of supposed authenticity. Once again Diogenes shouted “More affectation!”'