Well imagine how PC gamers feel, they've been held back for 9 years!
But yes, graphics do have a large and important role to play, immersion is a big factor for games. Of course graphics solely is wrong, and gameplay should always be king (Morrowind is one of the greatest games ever made, despite the ancient combat, because everything comes together), but there's nothing wrong with people who want next gen graphics out of their shiney new expensive machines.
I've always hated the modern trend towards bullshots suckering people in, but I don't call graphics junkies non-gamers. I worry about the state of minds of people who actually love The Order or Ryse though, considering they are purely graphics showcases.