Siorac
Full Member
- Joined
- Sep 1, 2010
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No, I agree that focusing on commercial success at the expense of on pitch success is a terrible idea. To be more precise, what our owners are doing is trying to find the minimum level of on the pitch success that still enables the club to be commercially successful. Exactly the same thing that Arsenal have been, probably not without reason, accused for years now. It is not ignorance, it is a business strategy of maximising return from investment. It looks like their threshold is CL qualification; get that and you are fine, fail that and you are out. I think it's a terrible way to approach football and has no place in it, and it might even be a terrible business strategy in the long term... but.Woodward gets criticism but is always offest with "but he is good at the commercial side"...with barely anyone stopping to think that maybe there is a link between what Woodward is good at, and what the club's owners want him to be good at...or more tellingly, whether neglecting the team in favour of commercial success is actually a viable or smart plan in the long run.
You are even doing it in your post "but that's what football is these days"...except it isn't. Teams build commercial success on the back of being succesful on the pitch. Liverpool, City, Chelsea, etc. We are the only team focusing on commercial success at the expense of on the pitch success. Woodward by his own admission would rather spend money on a player he can market than a player the manager thinks the team needs. If this was a concern to the Glazers, he would have been sacked by now.
I would dare say there is no fan who would rather cheer a spnsorship deal than winning a football game, but even if there were, our ignorance of the way one eventually links to the other should be a big concern to them. We are unique as a club in possessing this ignorance. It's a far bigger and more fundamental problem than who Pogba chooses to high five, or why Mourinho didn't make an subs iin our last game.
You can certainly accuse Mourinho of being out to prove a point, being childish, negative, etc. You can accuse our players of being idiots, having the wrong attitude etc...but at the end of the day, their success is directly related to our results and how we perform as a team. Whatever their motive and how lost it might be, the goal is to be succesful as a player, manager, team. When you get to Woodward and above, where other clubs still place priority on this, with us it is very clearly of secondary importance.
My point is that we are far from unique in this. I mentioned Arsenal, as the most similar. And you cite Liverpool but I remember how we all laughed at their Moneyball nonsense. And even now, all their big spending is invariably on the back of big sales, too. I think it's unlikely they would splash an extra 100 million to take their team from 3rd to 1st if 3rd was guaranteed - because from a financial perspective it simply doesn't make sense.
Which is why the only way I can see us changing this attitude is with a different model of ownership. If the owners are primarily in it to make money then this is what we're going to get, always, exactly because the owners and fans will have a very different attitude as to what constitutes success on the pitch. And you say that one is built on the other and to an extent it is true but did it really hurt Real Madrid's standing and marketability when they failed to pass the last 16 of the CL seven years in a row? Not really.
The likes of City and PSG are political and commercial PR exercises for Middle Eastern countries. That's one option. We could have the Bundesliga model. Or the Spanish model where a president is elected by members who have other concerns than just making money. Those are indeed all existing models within football so you are right, as commercialised the sport has become and as focused as it is on profit, these considerations still have a place. But then we would need an entirely different type of owner, in all likelihood.
And having said all that, the level of investment in the team is still very high. Yes, Woodward might be dreaming of becoming the next Florentino Perez and signing the Zidanes and Ronaldos of this age but in our actual transfer dealings we still did not hesitate to spend an awful amount of money on the completely unmarketable Lukaku or the distinctly unglamorous Matic and Fred. Even with Woodward's failings, even with our questionable focus the level of investment should be enough to see us compete. We just wasted a lot of money which does not make sense from any aspect of running the club, really.