Well the current Ballon award is the combined FIFA/Ballon d'Or, and having seen previous FIFA balloting results, that award had become a joke according to many posters. Many perceived the prior Ballon d'Or as often the right selection, more so than the FIFA hype/popularity award. The UEFA Best Player award might go the route of the old Ballon d'Or, which often picked the player many felt was the overall best/most influential player, but sometimes did pick who performed the best on the international stage (usually World Cup, sometimes Euros), hence there being a different winner in many years from 1994 to 2004.
I was never under the assumption the awards were for the actual BPITW seeing as to the BPITW didn't always win the awards, but for the player amongst many choices that had a great calender year and elevated his club/country to lofty heights in the process, a most valuable player award if you will. Rename it the BPITW trophy if that is indeed what is for and give it to Messi for the next ten years.
There are years when popularity seem to prevail (Figo 2001, Ronaldo 2002, Zidane 2003). Check out who voted for whom, some even voting for their own club/country mates or even random players. And players that leave off a Messi or Ronaldo are clearly either supporting another player for whatever perceived reason, or holding a grudge/aiding another in the voting process. Players and coaches may not be fanatics like fans but plenty still have similar emotions, views, etc.
And for you accuse me of my judgment should prevail when you are arguing for your judgment as the right one, and it's just my opinion as I'm not writing FIFA and UEFA to change things. Pot meet kettle, eh?