For me, it’s not really about how people relate to candidates in respect of whether they think they are “like” then in terms of class and background. Perhaps an element of it, but I really think it’s a small part of it. Ultimately, I think it boils down to how they connect not based on similarity, but personality and ability to deliver their message in a simple way that is easy to follow and ultimately be convinced by. Boris is a classic example here. The reason such an elitist person, from such a wealthy background, and with such a history of scandal, was able to convince millions to support him stemmed from this ability. And when you are able to do that, “facts” sometime become blurry. Which is also why his lies didn’t carry the same impact. With people like Sunak or Starmer, who don’t quite make that simple connection with people, things which are “wrong” hit home so much harder than for people like Boris.