This is how relentless media focus works. You read the same thing over and over again and start thinking it is fact. You justify the lack of any proof with excuses like no fire, no smoke etc
I know it happens the same way for Jose.
Jose starts by making little points about players like Martial, Pogba, Hazard to the media on purpose - normally saying some things like how he could have worked harder in a game or two but wasn't there mentally.
This slowly starts building up, being repeated by Jose to the media growing in information at 5% at a time - being repeated from the media to the fan base to suddenly believe that what Jose said was 100% true.
What happens after three or four months? Hazard is lazy or we don't need hazard. Forget martial the guy is rubbish & doesn't try hard enough either, forget pogba he wants to dance & have his head set somewhere else because he also has some mind problems.
It was crazy what Jose did & keeps doing - pretending like no one has caught him doing it at nearly every club he has been in.
Using media focus - saying the same bits & pieces over again and suddenly Jose has made all the fans believe what he says as fact.
If Woodward wasn't around martial would be gone quicker than a fart.