Analysis by Simon Stone, BBC Sport
Erik ten Hag made a point of shaking hands with most members of the media present at his unveiling press conference and telling them he was pleased to meet them.
Little details like that are important and do not go unnoticed.
Clearly, it won't save him from criticism if results don't go the right way but it removes the 'us and them' mentality that can be an unnecessary negative at the start of a new job.
Ten Hag's English is not brilliant but it is decent enough. And, whilst it may not be great for the media, he has evidently learned enough at Ajax to hide behind wide-ranging statements.
https://www.bbc.co.uk/sport/football/61552274