Surely the Chelsea owners are hoping the club increases in value so they can make a hefty profit in a few years?
So… that’s not really how Clearlake view sports ownership. When they said European models for leveraging some of the most popular IPs in the world were archaic …. They were being kind.
I was talking about alternate revenue streams with a friend who is a Liverpool fan the other day and he was like “so .. Jersey sales?”
Clearlake create successful
cultural and sporting platforms from which they can launch other projects, attachments and ventures. They don’t want to sell the team. They want to grow Chelsea AND the Premiere League to the point it has monetary leverage undreamed of in prior generations.
You could put a Chelsea lion in adopt me right now and probably make a mint. Maybe PL clans and skins in Fortnite?
I mean, I’m just throwing out a few random suggestions.
They own their own networks and cable stations, and they operate them JUST for content related to their teams.
I guess the best example is still the Dodgers. They make a mint being the owner of the Dodgers, but the Dodgers themselves lose 500 m a year on average.
We live in age where YouTube “content” creators make tens of millions or more yearly filming videos from their moms basement (at least until they get enough money to buy a house …).