This whole thing has been masterfully orchestrated from all involved. This was done a month ago, maybe longer, the rest has been marketing and hype building. It's been merticulously planned to involve our primary sponsors, from the Adidas campaign, and sending a convoy of red Chevrolets to pick him up. Chevy and Adidas must be fecking loving this, but this is how we can afford him in the first place. Club is a total money making/marketing machine now, fair play to Woody for making it happen but it's not necessarily something all fans appreciate.