50 million Euros is Fred money that doesn't buy you a 20 goal striker. You need double that for a 20_goal striker.
Yeah, I think there's a lot of unfair pressure / expectation being put on Hojlund from some in here.
That seems to be stemming from the fact that the fee is a steep one for a 20 year old from Atalanta. But it's not a huge fee for a #9 - and nowhere near the going rate for a #9 who should have the expectations of scoring at least 20 in his first season (and some even saying at least 20 PL goals).
@bosnian_red did a great post highlighting how many of the elite strikers had their first 'big' season around 22. And, as he said, that's why Hojlund is affordable for us now - because we see that potential, but it might be a year or two before he starts hitting those big numbers. But we hope, once he does, that becomes the norm as he enters his prime years.
I see next year as another year of progression for us, before we have any kind of realistic hopes of winning the PL / CL. With the takeover / FFP issues, big money elite signings were out of the equation but we've managed (if Hojlund does arrive) to make some strong, affordable signings in the key areas that helps us look stronger and more suited to how ETH wants to play.
Yes, we haven't been able to spend enough to likely close the gap to City significantly, but with everything that's been going on I think we look like having a pretty decent window given the circumstances and gives ETH a decent chance of having a perfectly solid season before, hopefully, having more to spend next year if the ownership issue has
finally been resolved.