It's depressing to think that during last 3 elections (I don't really remember 2010 other than Clegg Mania following the debates and Gordon Brown's accurate assessment of Gillian Duffy), the Tories have had very little to say policy-wise, but have still either won or remained the largest party.
In 2015 their nasty and vicious campaign orchestrated by Lynton Crosby centred around stirring up English nationalism and anti-Scottish sentiments and making personal attacks against Ed Miliband. In 2017 they were so sure that they'd win a landslide putting in the bare minimum effort, that they released a manifesto with nothing but 'half-baked, uncosted policies' as Andrew Neil rightly summarised, plus they of course made a series of personal attacks against Corbyn. And in 2019 of course they just repeated 'Get Brexit Done' ad nauseum, took blatant lying and serial dishonesty to a whole new level (at that time), and had an wafer thin manifesto in terms of domestic policies.
I also have little sympathy with people who have voted for the Tories during any of these past 3 elections, but are now complaining about the all too predictable ramifications of their disastrous regime. I know plenty of people in Hyndburn who voted for the Tories in 2019, and are bitterly regretting that decision. Reality hit home as they're lumbered with a completely out of touch Tory MP who couldn't care less about them, doesn't care about the fact that the area is one of the most deprived in England, can't be bothered to respond to letters / emails from constituents, couldn't be bothered to contribute and represent them in key economic support debates during the pandemic and is lacking in any compassion. She's like a younger Andrea Jenkyns (shudder).