I think Qatar will buy us and sell PSG eventually. They've probably been planning this for a while.
On a serious note, Qatar has been my top guess from Day 1. I still don’t think it’s likely, say more than 20 percent, everyone else just seem less likely or at least make less sense.
1. But I would say this, if you have invested an extreme amount into football, building a sports and entertainment reputation, the effect of it will increase exponentially the stronger your position is. 100%. It doesn’t make less sense for such investor to invest more in football, it makes more sense.
No club is really performing at a level were they deserve a really high valuation, but it’s something extremely sustainable with the top football clubs. The brands. And like if we look at the growth of the income streams, they have grown tremendously the last 20 years. No reason to not expect that to keep happening in the future. Look at the NFL teams, really small fan bases, but worth more than the biggest European football teams. The European Football teams will catch up, just a matter of how mature the economies are.
And it’s that strategic value that improves exponentially the more you own, the more say you have, the bigger the fan bases are and so forth. Buy Inter Miami too and some Chinese team. Why not a Serie A team. Throw in a team in North Africa, Mexico and South America as well. A size of that imperium is so big that for a sponsor, doing something with it becomes comparable with like sponsoring the Euros, World Cup or the PL.
2. I am also not 100% sure how viable their position in Paris really is. Like as it is now — it works. But if someone buys PSG — what do they get? The second someone stops pumping in money, their success and position in European football will drop really fast. I can 100% understand why they are focusing on buying PdP. If they get to own “the” stadium in Paris, it’s at least something tangible.
With the energy prices skyrocketing due to Ukraine crisis, they must be raking in money.
By building an imperium, they solidify their PSG investment more than hurting it really.
3. Lastly, besides the strategic impact (which can be really significant), you really should not underestimate the impact of benefits from classic old fashion synergies:
*You wouldn’t need to have 2 or 3 of 5 state of the art Medical Facilities. One is enough.
*You don’t need 5 individual scouting departments.
*You don’t need 5 different Analytics Centers.
*You don’t need 5 different ticket booking systems.
*You don’t need 5 different departments negotiating with sponsors.
*You don’t need 5 different legal teams analyzing new FFP rules or whatever.
*Do you benefit proportionally by building two state of the art stadiums in Europe compared to building only one? Of course. Tremendously.
*PSG could keep that Galacticos aurora with many bigger names on the old side which cruises through League 1 and is a factor in the CL while we would aim to become that durable machine that can compete in the PL as well as Europe.
*Even if we wouldn’t be doing dealings between the clubs on the same level as RB Leipzig and RB Salzburg does, you would of course see some.
*You can basically arrange the biggest summer tours ‘in house’
*Etc etc etc
Like don’t underestimate what all this adds up to at the bottom line. I could easily see it resulting in an additional 50m extra in profits per season for PSG and us from sponsors and other activities from tours etc as well as reduced costs. That is a lot, it’s what we make from what 20 home games.
4. And like even if City and the likes have skated 8s around the FFP rules, they survived by a hair and it will only get more and more strict. By just being economical, strong in terms of sponsorships etc, — you get an advantage on the pitch. The Saudi’s can’t just push money into Newcastle, it’s not allowed.
If you build an imperium like this, gain benefits with sponsors due to its size, reduce over head costs — you can spend more than others. That is what City is doing. How could a Newcastle ever compete with that?
All of a sudden, the next multi billionaire having become the richest in the world due to colonizing Mars or the meta verse or whatever — can’t just buy Preston North End and pump billions into the club for a decade. You couldn’t compete with just one club, you need the whole imperium. You effectively ring fence your investment by building that imperium, while spending less than everyone else for another entity. Find ways to make it harder for others to compete with you.