I would think that if a sale is still on the table, things like the SnapDragon/Qualcomm deal is being used to show the enduring commercial appeal of the club, even when fortunes on the pitch are poor. It's not so much about the financial impact of the deal (an extra 30M over three years), it's about illustrating that the club's commercial appeal is only growing, rather than diminishing despite a barren few years on the pitch. This is all just leverage for the Glazers. Saying, we are happy to hold on to it, because even if we win nothing and run it like a clusterfeck (see last decade), we will still make more money every year....so up your offer or we are staying. It's all brinkmanship in my estimation. Just like everything they do, it's a long drawn out, attritional process; but I have little doubts that the exit strategy has begun. It's just a question of how long it will take. Months? Years? Hard to tell with these cnuts. But they'll be gone by 2025 at worst I'd guess. This was triggered as soon as the ESL got squashed.
